This is the most common question. On luxury lines (like Regent Seven Seas, Silversea, or Seabourn), the fare typically covers:

Wi-Fi and laundry: Many lines include unlimited internet and even self-service or valet laundry.

Alcoholic beverages: Fine wines, premium spirits, and Champagne.

Gratuities: Tipping is usually included and not expected separately.

Specialty dining: Unlike mainstream ships, there is rarely an extra cover charge for high-end restaurants.

Luxury cruises are shifting away from “tuxedo-only” nights. Most now follow a “sophisticated casual” or “elegant resort” style. While some lines still host optional formal nights, the standard evening wear is typically a blazer for men and a cocktail dress or elegant trousers for women.

Since luxury ships are often smaller than “mega-ships,” travellers worry about stability. However, modern luxury vessels use advanced stabiliser technology that significantly reduces rolling. Additionally, because they are smaller, they can often navigate away from bad weather more easily than giant ships.

This depends on the line. Regent Seven Seas is famous for including almost all excursions, while others like Seabourn or Silversea may include some or offer them as paid “boutique” experiences. Even when not included, luxury excursions tend to have smaller groups (10–15 people) compared to the 40+ people on mainstream lines.

While most luxury lines allow children, they are generally adult-oriented. You won’t find water slides or massive kids’ clubs. Lines like Crystal or Cunard have better facilities for families, while others like Explora Journeys are actively targeting “multi-generational” luxury travellers.

Many luxury suites come with a butler. Guests often ask what is “appropriate” to request. Butlers can:

• Unpack and pack your luggage.
• Draw a scented bath or polish your shoes.
• Arrange in-suite cocktail parties.

A common myth is that luxury cruises are only for the elderly. While the demographic leans older (50+), the “vibe” is shifting toward “quiet luxury” – modern, sleek design, high-tech amenities, and active, expedition-style itineraries (like cruising Antarctica or the Galapagos Islands).

As a boutique agency based in the UK, we focus specifically on the “Ultra-Luxury” and “Niche” markets. Here are the primary reasons customers choose us:

1. The “Deluxe Cruise Concierge” Service

Unlike standard call centres, Deluxe Cruises assigns you a specific Deluxe Cruise Concierge. This person acts as your single point of contact from your initial inquiry until you return home.

• Relationship-based: We learn your specific preferences (cabin location, dietary needs, medical requirements).
• Technical Expertise: We have first-hand knowledge of the ships and can tell you, for example, which suites on a specific deck might have an obstructed view or more engine noise.

2. Financial Protection

Booking via a UK-based agent provides a layer of legal and financial security that booking directly with an overseas cruise line might not.

• All the holidays we sell are financially protected.

3. Price Guarantee & No Booking Fees

Many travellers assume agents are more expensive, but Deluxe Cruises specifically markets a price guarantee:

• Lower than Direct: We offer prices lower than booking directly with the cruise line.
• No Hidden Fees: We do not charge booking fees, credit card charges, or service fees (which can save you between £25 and £100 per booking compared to some other agencies).

4. Exclusive Perks and “Hosted” Voyages

Because of our relationships with lines like Seabourn, Silversea, and Regent Seven Seas, we are often able to offer:

• Hosted Voyages: Special sailings where a representative from Deluxe Cruises is physically on the ship to host private cocktail parties and assist guests in person.

5. Emergency 24-Hour Backup

Luxury travel often involves complex logistics. Deluxe Cruises provides a 24-hour emergency service to handle unforeseen issues like flight cancellations, weather delays, or medical emergencies, meaning you aren’t left waiting on a general customer service line during a crisis.