The Yachts of Seabourn are renaming themselves as ‘Seabourn’. The re-branding was announced at a press launch, which was held recently at the Ivy in London.

With the Seabourn Quest joining the fleet in June 2011, Seabourn have been expanding and in order to attract more cruisers they are moving away from terms such as yachts and yachting. Seabourn feel that these terms could put many cruisers off as they come with many connotations. The recent introduction of the Seabourn Odyssey and Seabourn Sojourn  cruise ships accommodate around 450 guests, much larger your average private yacht, but still intimate compared with other cruise ships.

The company also unveiled its new logo.